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Building a High Performance Organization
Brian
J. McIntyre, Founder and CEO of WorkStrategy
IHRIMLink Magazine, May
2004
To say it’s a challenge to focus on strategic
HR initiatives, while keeping an eye on day-to-day administrative
costs in today’s business climate is a huge understatement.
Fewer resources, smaller budgets, and competitive pressures
can cause enough distraction from achieving your number one
goal – building or maintaining a high performance organization.
Improving operational efficiency is a prerequisite for survival.
Automating and streamlining critical enterprise functions
such as finance, human resources, executive decision support,
staffing management, sales and marketing, and work product
delivery, is a continuous process impacting the organization’s
productivity and its interactions with business partners and
vendors.
As companies look to expand their presence into new markets
or industries, the ability to adapt business processes or
change direction quickly is critical. Having an educated finger
on the organization’s culture, strengths, and weaknesses
(recognizing that flaws exist is a large part of solution
development) provides a very effective blueprint for emerging
programs.
For example, when participating in discussions involving
new products or markets, many executives turn to human resource
managers for input regarding staff capability and expected
timeline of any necessary re-tooling or development. Organizations
with “high performance” characteristics anticipate
these needs and are prepared with metrics (analytics) to assist
with theoretical calculations and change management. These
high performance organizations understand the importance of
implementing a practice of continuous measurement, using available
historical performance data, financial investment models,
and a wealth of information stored in their human resource
management (HRM) systems.
Figure 1. Characteristics of a high performance
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Defining a High Performance Organization
For years, HR departments have been regarded as “back office”
operations supporting routine administrative tasks such as benefits,
new hire processing, and payroll management – a role owned
frequently by the finance department. Today, human resources is
not only respected in boardrooms throughout the world, but also
a valuable participant in key operational, financial and strategic
decisions in most companies. As organizations seek to contain costs,
improve shareholder value, and sustain a healthy competitive advantage,
the importance of workforce performance becomes evident.
What is a high performance organization (HPO)? It is an enterprise
focused on providing top quality service to both internal and external
“customers.” A high performance business improves faster
than its competition and sustains that rate, while focusing on the
needs of its stakeholders. HPOs are perceptive organizations that
focus on strengthening enterprise productivity by acquiring knowledge
– redesigning business processes, empowering managers, promoting
teamwork, fostering company-wide communication, sharing corporate
vision and direction at all levels, and investing in new technology.
The HR organization is responsible for supporting strategy and implementing
corporate vision by attracting, retaining, developing, and leveraging
essential human capital. Best of breed software applications and
services are also integral components of this solution.
An area of priority for high performance organizations is how to
manage human resource administration costs and deliver a consistent
level of superior services to the workforce. Since even modest changes
in a business or work environment can have significant impact on
an organization, adopting HR management best practices through process
improvement and technology enhancements can produce immediate benefits.
Human resource management acts as the hub of data management, whether
actual processing is performed by internal staff or purchased from
3rd party providers. HPOs focus on analysis versus data collection
and must deliver solutions with the highest probability of success.
HPO characteristics:
• Have leadership focused on business vs. administration
• Involve HR to contribute to profit or vision
• Employ workers that are sensitive to operational efficiency
• View information flow as integral to the business operation
• Leverage HR technology to empower and collaborate
• Institute performance measurement as a daily responsibility
• Build a culture of mentorship and achievement A high performing
enterprise example:
An organization that has a relatively flat hierarchy with well-developed
learning programs. This entity will heavily utilize technology to
minimize paperwork, support decision-marking, promote corporate
culture, accelerate training, and facilitate business processes.
As a result, the enterprise will typically have highly satisfied
employees, low turnover, and strong productivity.
The graphic below illustrates all of the components that support
corporate growth and success. HR plays a vital role as catalyst
and message agent supporting both leadership (corporate objectives)
and other facets of the organization. Business efficiency can only
be achieved through collaboration and change in culture, not just
through strategy and communication. |
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| Figure 2. HR management
is a catalyst to achieving business efficiency

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Aligning People, Process, and
Technology
Employees are a company’s most valuable asset and in many
cases, its weakest link. As organizations struggle to execute corporate
strategy by engaging the workforce, business processes become the
supporting foundation that either fosters or hinders productivity.
Highly efficient businesses have learned – quickly –
that creating a self-sufficient enterprise requires an evolution
of processes and a utilization of technology.
A meaningful analysis of each business process should identify:
• Process initiator (who or what causes the work)
• Process step owner (detailed breakdown of workflow)
• Financial investment (cost of each process step)
• Current relevance (based upon tradition or need)
• Impact on existing stakeholders (critical business integration)
Building an HPO requires a commitment from senior management, communication
of objectives, a focus on employee education, deployment of new
technology and the development of measurement tools. Once adopted,
the model must continuously evolve to support changes in business
direction, and workforce characteristics. Finally, any technology
chosen must be flexible and scalable enough to meet the dynamic
needs of the company.
As you build a strategy, consider the following:
• Business processes are interrelated, so expect some anxiety
• Existing company culture can hinder or help with user acceptability
• While best practice adoption can be difficult, the payoffs
can be tremendous
• If HR is truly a strategic business partner, buy-in will
be easier
• Implementation steps can be “phased in”, allowing
the organization to adapt over time
Reaching best practice for a particular business process begins
with an analysis of how the organization manages workflow and production
– at every level. Best practice, for example, does not necessarily
mean printing paychecks faster; it could lead to outsourcing the
entire function.
Instituting HR best practices requires an empowered, focused team
that can differentiate between strategic and tactical processes
and how they should be administered. It might be strategic for an
organization to outsource a large part of its HR operations in order
to leverage key resources for other critical business objectives.
Conversely, a business concerned with worker productivity may wish
to install onsite software to closely monitor and enhance employee
productivity against expected job competencies and goals.
Outsourcing Options
Outsourcing certain strategic and non-strategic processes can help
organizations to focus on core business objectives as long as the
selected solution delivers equal or improved HR services at an acceptable
cost. There are many paths and directions an organization can take
with regards to outsourcing technology, processes and/or people.
Prior to selecting a particular option, an organization should examine
their existing environment for core versus administrative processes,
and make cost comparisons. When evaluating the outsourcing investment
against internal costs, one should take into consideration multiple
variables including overhead, capital outlay, changes in technology,
and training.
Application Service Providers (ASPs), created as a pure hosting
service for application software via the internet, have limited
knowledge of the actual business function. ASPs distribute applications
or services through a network to many customers in exchange for
a stream of smaller payments as opposed to one lump-sum price. They
are an important alternative, not only for smaller companies with
limited IT budgets, but also for larger companies as a form of controlling
long-term capital expenses.
Over the past few years, business process outsourcing (BPO) has
become a viable option producing solutions that have enabled many
organizations to reduce costs and increase productivity. This model
delegates one or more IT-intensive business processes to an external
provider that, in turn, owns, administers and manages the selected
process(es) based upon defined and measurable metrics.
According to research firm Gartner, in 2004, HR business process
outsourcing is forecasted to reach $51 billion and represent 39
percent of all BPO revenue. The growth of this market is still being
driven by payroll and benefit services. As organizations become
more attuned to improving internal efficiencies, BPO will be introduced
as a business strategy that provides access to “best in class”
processes, ROI measurement and cost predictability. Many high performance
organizations have already embraced this model and will be looking
to increase their investment over the next couple of years.
Optimizing Technology
While HRM applications have been around for decades, only recently
have organizations started measuring the results effectively –
reducing the costs of the disparate and redundant software systems.
Many organizations, for example, are leveraging self-service technology
or human resource outsourcing options to reduce the cost of administration,
improve the quality of service, and promote corporate culture and
decision-making.
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Figure 3. Cost justification through
process and technology analysis

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Building a Business Case
As organizations make the decision to improve enterprise performance
by adopting more effective HR technology, they must make an investment
both financially and culturally. Justifying this expenditure requires
HR executives to identify short- and long-term gains and savings
through reduced or redeployed staff, improved processes, and increased
productivity. When building a business case an organization must
convey several key points.
1. Total cost of ownership
a. Existing vs. anticipated solution
b. People and technology
2. Impact on infrastructure
a. Hardware, software environment
b. Resource allocation/deployment
3. Impact on culture
a. Change in HR interaction
b. Points of contact
c. Process ownership
4. Measurable results
a. Process improvement
b. Cost savings or allocation
c. Workforce productivity
5. Alignment with enterprise objectives
a. Timing of adoption
b. Timing of strategy adjustments
c. Stakeholder gains
Conclusion
People, process, and technology must all be weighed, connected
and leveraged in order to build a high performance operation. As
organizations analyze the impact of making incremental or even “sweeping”
changes in technology and processes, they will uncover many opportunities
with varying payoffs and associated costs.
While the biggest impediment to achieving high performance is culture,
lack of technology often restricts organizations from smoothly growing
their workforce. Executives recognizing the need to address both
will achieve the highest rates of return. Organizations that develop
a model that continually invests in, engages and grows its human
capital will improve faster than its competition and satisfy its
stakeholders.
Brian McIntyre
Founder and CEO, WorkStrategy
Brian McIntyre, founder and CEO of WorkStrategy, has over 20 years
of HR management experience – specializing in HR management,
benefits and compensation administration, performance management,
and process improvement. He has created HR service operations for
a number of consulting firms and application vendors.
He can be reached at brian.mcintyre@workstrategy.com
or 410.715.1020.
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